Кризові комунікації /Crisis Communications (англ. мовою)

This course covers the basic elements of crisis communication and the procedures for creating crisis communications plans and for reacting to crises when they occur. "Crisis Communications" provides strategic approaches to manage how organizations respond to crisis such as accidents, product recalls, executive malfeasance and natural disasters. You will learn to identify and explain the dynamics of a crisis, evaluate the effects of a crisis on organizational reputation, determine the role of public relations in crisis response, counsel executives and clients, and develop and implement a crisis communications plan.